How to ensure Black Friday doesn’t become the nightmare before Christmas
Inside Retail
NOVEMBER 6, 2022
Heading into November are we meant to be planning for Christmas, or making the most of these big sales events (we’ll use ‘BFCM’ as shorthand to refer to these sales but we mean all the sales happening around this time of year)? In 2001, sales in November accounted for 8.8% Christmas planning cycles. of the total for the year.
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